Elevating the Small and Medium Enterprises at Bongan Village by Optimizing the Use of Gonda Plant

Purpose – This study aimed at exploring the strategies to elevate small and micro enterprises (SMEs) Bongan Village by optimizing use of Gonda Plants as a unique culinary product support economic tourism sector. The supply is commonly overflowing every harvest time well known for its rice fields. oversupply becomes waste thrown away field people but it potential be processed product. Methodology research was carried out using descriptive qualitative method in which data used were obtained through observation, interviews, literature studies. interview process involved who are running Plant SME. analyzed SWOT analysis find suitable considering strengths, weaknesses, opportunities, & threats. Findings Based on results analysis, that can implemented increasing skills, knowledge, motivation run SMES, building branding doing promotion, creating hygiene production house, improving management, being active grabbing opportunies. Besides, involvement government other parties needed supervise mentor SMEs people. Novelty sustainability done alone, needs help from parties, especially guiding, facilitating, supervising.